About

Hayley Zielke

It’s nice to “meet” you. I am a passionate and detail-oriented copywriter based in Denver, Colorado. Whether for outdoor gear, food and beverage, or home decor — what I love most is telling a good story.

Behind every great brand, there are words — words that communicate value, inspire action, and convey a little personality. I seek to craft messaging that bridges creativity with results and leaves a lasting impression.

Experience

Artifact Uprising

Copywriter ­— 2019 - Present

  • Write copy for a wide variety of marketing campaigns — ranging from long-form, SEO-driven content to emails and social posts
  • Develop and execute a strategic testing plan in collaboration with the Creative and Revenue Teams
  • Help bring new products to life writing product descriptions, names, marketing launch materials, and more
  • Maintained Instagram engagement rate of over 4% yearly and grew followers by 14% (+86K) in two years

Zeal Optics

Digital Marketing Specialist — 2018 - 2019

  • Created engaging content for social media channels with in-house imagery as well as UGC
  • Planned, designed, and wrote campaigns for email marketing program and blog

Purely Elizabeth

Marketing Assistant — 2016 - 2018

  • Increased social following by +50K engaged users, leveraging influencers and developing content
  • Wrote copy for social, email, blog, and our quarterly e-Magazine

Skills

Short-form and long-form content

Grammar, structure, tone

Presenting creative work

Content research and SEO

Social Media Marketing

Interests

Freshly baked pie

My dog, Winston

Crisp mountain air

Mary Oliver

Education

MBA, International Business

Belmont University - Nashville, Tennessee

Graduation: August 2016 | GPA 3.9

BA in Music Business

Belmont University - Nashville, Tennessee

Graduation: May 2015 | GPA 3.95

Good with Words

Writing and Editing Specialization with Michigan University