About

Hayley Zielke

It’s nice to “meet” you. I am a clever and detail-oriented copywriter based in Denver, Colorado. What I love most is telling stories.

Behind every good brand, there are really good words that communicate value, inspire action, and convey a little personality. I'm here to help craft messaging that bridges creativity with results and leaves a lasting impression.

Oh, and long live the em dash! 

You'll currently find me at Magnolia as a Senior Writer, but I am open to freelance work, as well.  

Experience

Magnolia

Senior Writer — 2022 - present

  • Write copy for retail and brand experience lanes of the business, including emails, paid ads, texts, blog posts, web banners, signage, lookbooks, organic social posts, and more
  • Brainstorm seasonal campaigns and develop key messaging for marketing channels
  • Provide copy direction for other writers on creative team and edit their work
  • Work closely with graphic designers and art directors to create a cohesive creative story—where words and visuals truly complement one another 
  • Partner and collaborate with cross-functional partners to deliver assets that meet briefs, feedback, pivots, and overall needs of the business 
  • Contribute to the Magnolia Journal, writing articles about everything from gift wrap to cranberry recipes

Gathre

Freelance Writer — 2022 - 2025

  • Wrote copy for a variety of their marketing channels: email, social, blog, catalog, web...
  • Developed seasonal themes and language 

Artifact Uprising

Copywriter ­— 2019 - 2022 | Freelance Writer — Winter 2023

  • Wrote copy for a wide variety of marketing campaigns—ranging from long-form, SEO-driven content to emails and social posts
  • Developed and executed a strategic testing plan in collaboration with the Creative and Revenue Teams
  • Helped bring new products to life by writing product descriptions, names, marketing launch materials, and more
  • Maintained Instagram engagement rate of over 4% yearly and grew followers by 14% (+86K) in two years

Zeal Optics

Digital Marketing Specialist — 2018 - 2019

  • Created engaging content for social media channels with in-house imagery as well as UGC
  • Planned, designed, and wrote campaigns for email marketing program and blog

Purely Elizabeth

Marketing Assistant — 2016 - 2018

  • Increased social following by +50K engaged users, leveraging influencers and developing content
  • Wrote copy for social, email, blog, and our quarterly e-Magazine

Skills

Short-form and long-form content

Grammar, structure, tone

Presenting creative work

Content research and SEO

Copy editing

Project management

Interests

Freshly baked pie

My dog, Winston

Crisp mountain air

Mary Oliver

Em dashes

Education

MBA, International Business

Belmont University - Nashville, Tennessee

Graduation: August 2016 | GPA 3.9

BA in Music Business

Belmont University - Nashville, Tennessee

Graduation: May 2015 | GPA 3.95

Good with Words

Writing and Editing Specialization with Michigan University