About

It’s nice to “meet” you. I am a passionate and detail-oriented copywriter based in Portland, Oregon. Whether for outdoor gear, food and beverage, or home decor—what I love most is telling a good story.

Behind every great brand, there are words—words that communicate value, inspire action, and convey a little personality. I seek to craft messaging that bridges creativity with results and leaves a lasting impression.

You'll currently find me at Magnolia—and freelance writing here and there. 

Magnolia

Senior Writer — 2022 - present

• As the primary copywriter for the retail lane of the business—I write copy for emails, paid ads, SMS, web, blogs, and more
• Contribute to the Magnolia Journal writing articles ranging from gift wrap to cranberry recipes
• Collaborate with the Creative Team and Voice Team to brainstorm stories, campaigns, and concepts each season
• Work closely with graphic designers and art directors to create a cohesive creative story—where words and visuals truly complement one another 
• Partner with cross-functional partners to deliver assets based on briefs, feedback, pivots, and overall needs of the business 

Gathre

Freelance Writer — 2022 - present

• Write copy for a variety of their marketing channels: email, social, blog, catalog, web...
• Develop seasonal themes and language 

Artifact Uprising

Copywriter ­— 2019 - 2022 | Freelance Writer — Winter 2023

• Wrote copy for a wide variety of marketing campaigns—ranging from long-form, SEO-driven content to emails and social posts
• Developed and executed a strategic testing plan in collaboration with the Creative and Revenue Teams
• Helped bring new products to life by writing product descriptions, names, marketing launch materials, and more
• Maintained Instagram engagement rate of over 4% yearly and grew followers by 14% (+86K) in two years

Zeal Optics

Digital Marketing Specialist — 2018 - 2019

• Created engaging content for social media channels with in-house imagery as well as UGC
• Planned, designed, and wrote campaigns for email marketing program and blog

Purely Elizabeth

Marketing Assistant — 2016 - 2018

• Increased social following by +50K engaged users, leveraging influencers and developing content
• Wrote copy for social, email, blog, and our quarterly e-Magazine

Short-form and long-form content

Grammar, structure, tone

Presenting creative work

Content research and SEO

Social Media Marketing

Freshly baked pie

My dog, Winston

Crisp mountain air

Mary Oliver

MBA, International Business

Belmont University - Nashville, Tennessee

Graduation: August 2016 | GPA 3.9

BA in Music Business

Belmont University - Nashville, Tennessee

Graduation: May 2015 | GPA 3.95

Good with Words

Writing and Editing Specialization with Michigan University